I saw this advert through Stumble recently, and was impressed by the way in which they put the whole thing together.
Watch the advert first, then read on below. I don't want to affect the first watching of this advert.
Creative: Edson Athayde & Paul Smith
Redactor: Edson Athayde & Sérgio Costa
Producer: Neil Harris
Director: Neil Harris
Production Company: Stink
Read on below:
I find that advertising campaigns about safe sex and the dangers of HIV/AIDS and other STD's seem to ebb and flow. At the moment I have the impression that there isn't too much talk about it, but then again I'm not very media aware (at least in the traditional sense), and I don't have a television 😉
Of course I may be wrong about this, but it certainly grabbed my attention and made me think about it as well as send the link on to a few group mailing lists that I share with friends.
Finally, another thing this highlighted for me is that I get the sense that there is no coherent message like this being spread in new media forms. Yes there can be billboards and tv adverts reminding people of this, but I never get the sense that anyone is specifically targeting the internet. Perhaps I'm wrong, perhaps Ad Block Plus is doing a better job than I could have imagined.