Comments on: Windows 7 Torrenting Party

By: Something awful and yet strangely enjoyable – Alex Leonard’s Blog

Something awful and yet strangely enjoyable – Alex Leonard’s Blog — Sun, 25 Oct 2009 00:54:29 +0000

[...] a slight follow-up to my recent post about the Windows 7 Launch Party video, below is another awful awful Microsoft advert for “Songsmith” – again, I [...]

By: steve

steve — Sat, 24 Oct 2009 23:30:37 +0000

i'd never heard of it till now.

i don't understand at all. not one bit.

By: Alex Leonard

Alex Leonard — Sat, 24 Oct 2009 14:11:54 +0000

Although hopefully I've countered that inadvertent commercialism by exposing other people to the concept that you can torrent stuff for free

By: Alex Leonard

Alex Leonard — Sat, 24 Oct 2009 14:10:31 +0000

Well they do say that all press is good press, and certainly I think an awful lot more people have seen this advert due to the fact that's it's so incredibly awful than would have seen it if it was mediocre.

I was thinking something similar not too long ago with regards to the Apple 'I'm a PC, I'm a Mac' adverts. I really despise them, but still find myself watching them just to see how irritating they are. The very nature of advertising is that it gets into your head subtly – which disturbs me.

Did I watch the entirety of the Windows Launch Party advert – yes, even though it was incredibly awful. It's the old human nature thing of fascination with watching a train wreck, but somewhere, down in the sub-conscious, we're processing all that information.

Of course I've now just added to the potentially inadvertent success of this Windows advertising campaign by exposing yet more people to the awfulness that is this video.

Damn.

By: John Braine

John Braine — Sat, 24 Oct 2009 13:50:13 +0000

Been thinking recently – it's so notoriously bad that it's inadvertently been the best campaign they've ever had.