Something better than Google and Mattel’s modernised View-Master

Google and Mattel have just launched a collaboration where they have modernised the “View-Master” – that old toy where you viewed slides of far away places.

Google and Mattel's View Master

However, why bother with a somewhat unimaginative retelling of an old product, when you can get something much more unique and beautiful.

ViewMaster by Dan Gorman and Ryan Van WinkleGo and check out Dan Gorman and Ryan Van Winkle’s fascinating ViewMaster over on Invisible Agent.

Coupled with beautiful imagery, they present an audio journey with Ryan’s hypnotic poetry underpinned by gorgeous ambient music performed by Dan Gorman.

The effect is quite entrancing and is definitely going to stay with you much longer than the cheap plastic throwaway from Google and Mattel!


  • Warren Daly

    Thanks for the write-up Alex. There are more shining reviews in the BBC, The Guardian Newspaper, The List, and several other respectable magazines. I believe Ryan and Dan will be performing more live shows later this year, especially as the summer festival season in the UK is just around the corner. We’ll keep our site updated as News comes in.

    • No problem. Really lovely languid feel to ViewMaster. Enjoyed it lots. Ada’s been playing it a fair bit too.