Whilst the message feels as though it is aimed at the Americans, it is a compelling tale of how one voice ultimately can make a difference. Take 30 minutes out of your day to watch it.
If you do nothing else, share the clip below with your friends and spread the word – it only takes a moment.
Until Joesph Kony is captured and brought to justice, thousands of children still face crisis, abduction and fear.
Kony 2012 Video
Who is Joeseph Kony
Joseph Kony (born 1961 in Odek, Uganda) is a Ugandan guerrilla group leader, head of the Lord’s Resistance Army (LRA), a group engaged in a violent campaign to establish theocratic government based on the Ten Commandments throughout Uganda. The LRA say that God has sent spirits to communicate this mission directly to Kony.
Directed by Kony, the LRA has earned a reputation for its actions against the people of several countries, including northern Uganda, the Democratic Republic of Congo, South Sudan and Sudan. It has abducted and forced an estimated 66,000 children to fight for them, and has also forced the internal displacement of over 2,000,000 people since its rebellion began in 1986. As a result, in 2005 Kony was indicted for war crimes by the International Criminal Court at the Hague, but has succeeded in evading capture since.
What do you think? Is it a cause you would subscribe to? Can you spread awareness about this issue?
I don’t want to be cynical, but there is one thing that irks me about this campaign. The core of it feels right and justified. However some of the approaches make me wary. The main one is that instead of freely sharing the tools with which to make a noise about this, the posters, leaflets, stickers and banners are not shared openly – you can only purchase these tools from the Invisible Children group. The only way I could find an image to embed in this post was to take screen captures of their video.
I think the campaign could avoid such cynicism by allowing free download of printable materials. I am not saying they shouldn’t attempt to raise funds themselves, but surely you could have a wider impact by freely distributing the tools of their message.